CREATING POWERFUL STRATEGY FROM IN‑THE‑MOMENT INSIGHT HUNTING.

Over The Shoulder® is the Smartphone Research platform created by the insight hunters at Egg Strategy. Over the past two years, we’ve been providing our clients with unprecedented access into the daily lives of their consumers. And we’ve become experts at translating this new type of in‑the‑moment commentary into fresh insights and actionable strategy for forward-thinking Innovation Teams and Brand Teams.

We’re dedicated to maintaining our leadership in using technology to our client’s full advantage.

JOB POSTINGS

view video

THE POWER OF BEING THERE NOW

Our strategists have spent over two years using and developing Over The Shoulder® in partnership with the world’s most famous brands: packaged goods, snack foods, technology, beer, spirits, home care, auto and retail.

smartphone_ethnography

SMARTPHONE ETHNOGRAPHY

Live in the pocket of your target consumer for a few weeks. See where they spend their time, gather photos and videos from inside their homes, hear their personal beliefs, go along with them to restaurants, retail stores, events and everywhere opinions are created and decisions are made. These insights fuel our creation of brand strategy, innovation pillars, need-mapping, and target profiling.

ihut

iHUT: NEXT GENERATION “IN-HOME USAGE TEST”

The perfect way to see how people actually use your test products over time. You ship the products and we’ll create an open communication with them: Witness their first reaction as they open your test products via video. See where it’s stored, when it’s used (time-stamping), where it’s used (geolocate),who actually uses it (photos) and the perceived benefits (video).

concept_testing

IN-CONTEXT CONCEPT TESTING & AD TESTING

Rather than send a concept or roughcut to someone at home, we engage your target where they’d naturally find or use your product. Once they’re in the aisle, or in the usage occasion, THEN we push them your concept board or video. We’ve also got a platform for video ad copy testing, with quick results.

scansight

ScanSight: BREAKTHROUGH C-STORE SHOPPER INSIGHTS AND PRODUCT PERFORMANCE METRICS

From our panel, ScanSight combines UPC scan data with participants’ personal information, answers to needstate questions, geolocation and time. Learn the precise users of each SKU, early adopter profiles, sales by hour and week, which needstates they truly satisfy and your real competition.

THE GROWING LIST OF “EGG STRATEGY + OVER THE SHOULDER®” CLIENT SUCCESSES.

Our strategists have spent over two years using and developing Over the Shoulder® in partnership with the world’s most famous brands: packaged goods, snack foods, technology, beer, spirits, home care, auto and retail.


  • “The level of candor we got from our audience thru the app was pretty stunning.”

    Staci Ball, The Clorox Company
  • "Any time a complex challenge arises inside Kraft , I recommend Egg Strategy.  They have some of the most provocative research approaches, and their ability to look at a problem differently leads to more insightful solutions and fresh angles we haven’t considered.”

    Chris Faldetta, Senior Brand Strategist

CONTACT

We'd welcome the chance to share our case studies, create a live demo for your team and to show you how we use Over The Shoulder to create the most relevant strategies for your target today.

Oops! Please make sure you've correctly entered all fields...

Thanks! We'll get back to you shortly.


440 N Wells, Ste 220 • Chicago, IL 60654 • 312.572.6230