ROSS MCLEAN IS THE CO-FOUNDER AND EXECUTIVE DIRECTOR OF OVER THE SHOULDER.  

“I’m part brand strategist and part creative technologist, so it was natural for me to pioneer designing and developing cutting edge tools like Over the Shoulder. I have a passion for designing the tools I wish existed when I was doing qualitative research and strategy and putting them in the hands of great strategists everywhere.”

His passion for finding creative ways to understand what makes people tick and turning it into powerful insight, strategy and innovation lead to a remarkable career as a qualitative researcher, then as a brand strategist with leading global advertising and communications agencies. As Executive Vice President, Director of Strategic Planning at Foote Cone & Belding Ross brought consumer and cultural insight to some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.

His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan. 

He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.


TIM RAIRDON IS A 

some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.

His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan. 

He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.


ZACH CORDIER IS ;LKJ;LKJ

some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.

His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan. 

He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.


SADE RAGSDALE

some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.

His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan. 

He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.


KEVIN GEBRASKI

some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.

His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan. 

He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.