ROSS MCLEAN IS THE CO-FOUNDER AND EXECUTIVE DIRECTOR OF OVER THE SHOULDER.
“I’m part brand strategist and part creative technologist, so it was natural for me to pioneer designing and developing cutting edge tools like Over the Shoulder. I have a passion for designing the tools I wish existed when I was doing qualitative research and strategy and putting them in the hands of great strategists everywhere.”
His passion for finding creative ways to understand what makes people tick and turning it into powerful insight, strategy and innovation lead to a remarkable career as a qualitative researcher, then as a brand strategist with leading global advertising and communications agencies. As Executive Vice President, Director of Strategic Planning at Foote Cone & Belding, Ross brought consumer and cultural insight to some of the largest global communications pitches of the era. He is the co-author of the book "Calculated Boldness," a manifesto on practical methods for combining traditional consumer insight and brand strategy with big data and behavioral economics.
His brand and category experience is broad, including award-winning work on powerful brands including Oreo, Jello, Coors Light, Guinness, Coca-Cola, Kraft Mac & Cheese, The Home Depot, Volkswagen, Kentucky Fried Chicken and Taco Bell, Axe, State Farm, and Cole Haan.
He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.
TIM RAIRDON IS THE LEAD QUALITATIVE DESIGN SPECIALIST AT OVER THE SHOULDER.
Tim is a true pioneer in the field of smartphone qualitative research. He's in his fifth year of designing and executing smartphone qualitative projects and has literally hundreds of successful smartphone qualitative projects under his belt.
He's an expert at using Over the Shoulder's technology to answer project objectives and deliver fresh insight. Tim also has a knack for dreaming up innovative ways to gather insights and devising novel questioning techniques that are as impactful for clients as they are engaging for participants. Check out how he's fusing intuitive digital expression styles with proven qualitative techniques in his latest blog on "emoji-projection analysis."
As one of the world's most experienced smartphone qualitative designers, he's also a major contributor to the design and development pathway for the Over the Shoulder platform.
SADE RAGSDALE IS OVER THE SHOULDER'S HEAD OF COMMUNITY MANAGEMENT.
Highly-engaged participants are crucial to successful mobile qualitative projects. Sade and her team are experts at ensuring your participants are engaged, comfortable, and sharing great insight throughout. That means that you're free to focus on finding the insights and finding the story, not chasing down participants.
A background in customer service and event planning in the restaurant and catering business helped Sade become an expert at keeping projects running smoothly and drawing the best out of her project's participant communities.
Sade holds a degree in Industrial Design from the University of Illinois at Chicago College of Architecture & the Arts, which she puts to use ensuring the Over the Shoulder app and platform tools combine powerful functionality and simple, intuitive design.
ZACH CORDIER LEADS OVER THE SHOULDER'S PROJECT MANAGEMENT AND PARTICIPANT RECRUITING TEAMS
Zach is a master of project planning with a gift for making the many operational steps that go into a smartphone qualitative flow smoothly and effortlessly.
He has a degree in Computer Information Systems (CIS) and over 10 years of experience managing marketing research projects with budgets ranging from of few hundred dollars to a few million.
Zach has long been fascinated and intrigued with human insight research and novel technology, so he's a natural for the Over the Shoulder team and a big contributor to the development of the Over the Shoulder platform.
Outside of work, Zach is a husband, and a father to one human son and one furry chocolate lab, Guinness. He's a self-proclaimed foodie who enjoys music festivals and sports. Go Cubs!
KEVIN GEBRASKI RUNS OVER THE SHOULDER'S HELPDESK AND TECHNICAL SUPPORT
Kevin and his team run an in-house, dedicated help desk for Over the Shoulder participants. That means your participants have immediate access to great help if they ever experience a technical issue, and you're never bothered with technical questions from participants that you can't answer.
Kevin studied Psychology and Anthropology at Monmouth College and brings over 15 years of experience leading customer teams, team training and high-level, hands-on customer support.
KATE MIRSKY IS A RECRUITING AND PROJECT MANAGEMENT SPECIALIST
Need to find great, engaged participants for your qualitative projects? Meet Kate. She combines a knack for innovative new recruiting techniques & resources with a solid background in traditional qualitative recruiting. Add a layer of affirmative project management and attention to detail, and you've got a smooth project.
With a degree in Communication and Public Relations and experience in customer service management and sales promotion, Kate also knows how to ensure that your exchanges – within the platform and beyond – are efficient and effective.
She destresses by playing piano, loves the theatrical arts, and is a Harry Potter enthusiast.
SARITA MOLINAR IS A SMARTPHONE QUALITATIVE SPECIALIST WITH THE OVER THE SHOULDER TEAM
Sarita brings a powerful mix of research smarts and technical knowledge to the Over the Shoulder team.
With a Masters Degree in Criminal Justice and a Ph.D in Sociology, she has a powerful understanding of human behavior, and extensive experience building and managing qualitative research databases across different platforms including NVIVO, SPSS//STATA/SAS, and now including the Over the Shoulder platform.
Sarita used her data visualization and web design skills to update and publish "The Almanac of Latino Politics: 2014 Edition"; for the United States Hispanic Leadership Institute.
Sarita is Over The Shoulder's pop culture guru, she loves a good political debate, and would much rather be traveling and hanging out in London.
YOLANDA MACIAS IS A SMARTPHONE QUALITATIVE SPECIALIST WITH THE OVER THE SHOULDER TEAM.
Yolanda is in her 6th year with the Over the Shoulder team and is a master project builder with a natural gift for getting the right questions in front of the right people at exactly the right time.
She's a crucial part of the team's ability to execute smartphone qualitative elegantly and flawlessly with an encyclopedic knowledge of project-building and the Over the Shoulder platform.
She's also an Over the Shoulder platform trainer, and a key contributing author to our online training systems and extensive User Knowledge Base.